New startup idea, make it your reference.

  Real investment kheti app

New startup idea, make it your reference.

Highlights of the idea:

First time direct investment options for common service people with zero risk factor and upto 200% return potential.

Khet Mera kheti aapki
This is the application for service person living in city but has no agricultural land to invest. We are here to give you the opportunity to grow your own crop with our trusted services and paid farmers.

You will get 24*7 guidance, AI support, data analytic charts, drawn camera with 24*7 live stream, crop insurance also available. You can also sell your crop to us with no physical appearance if you don't want to visit.

See video clip reviews of previous RIK customers, Select your crop or vegetable for a season, start live investment with our assistance.

Let's become a farmer and support our country economy.

Hello, I am an entrepreneur who has a great business idea for you. I have developed an app called **Real Investment Kheti (RIK)**, which allows service people living in cities to invest in agriculture and become farmers without owning any land. Here is my business plan for this app:

- **Executive summary**: RIK is a mobile app that connects urban investors with rural farmers who have agricultural land. The app enables the investors to choose a crop or a vegetable for a season, pay a fixed amount of money, and get a share of the harvest. The app also provides the investors with 24/7 guidance, AI support, data analytics, drone camera with live stream, and crop insurance. The app also offers the option to sell the crop to RIK with no physical appearance if the investors do not want to visit the farm. RIK aims to solve the problem of low income and lack of opportunities for rural farmers, and the problem of high risk and low return for urban investors. RIK has a unique and innovative solution that combines technology, agriculture, and social impact. RIK has a large and growing target market of service people living in cities who are looking for alternative and sustainable investments. RIK has a competitive advantage over other existing platforms or schemes that offer similar services, such as [Khetify], [Farmizen], [PM Fasal Bima Yojana], or [Kisan Vikas Patra]. RIK has a strong financial projection that shows a high revenue growth, positive cash flow, and attractive return on investment. RIK is seeking an initial investment of **₹10 crore** to launch and scale up its app in India.
- **Opportunity**: According to the [World Bank], India has the second-largest agricultural sector in the world, accounting for 17.32% of its GDP and employing 42% of its workforce in 2020. However, the agricultural sector faces many challenges, such as low productivity, high input costs, climate change, market inefficiencies, and lack of access to credit and insurance. As a result, many farmers suffer from low income, debt, and distress. On the other hand, India also has a large and growing urban population, which accounts for 34% of its total population and 63% of its GDP in 2020. However, the urban population faces many challenges as well, such as high cost of living, inflation, unemployment, and lack of investment options. As a result, many service people living in cities struggle to save money, build wealth, and achieve financial security.

RIK aims to address these problems by creating a win-win situation for both the rural farmers and the urban investors. RIK offers a platform that enables the urban investors to invest in agriculture and become farmers without owning any land. The investors can choose a crop or a vegetable for a season from a list of options available on the app. The app then assigns a farmer who has land available for cultivation in the same region as the chosen crop or vegetable. The investor pays a fixed amount of money to the farmer through the app, which covers the cost of seeds, fertilizers, pesticides, water, labor, and other inputs. The farmer then grows the crop or vegetable on behalf of the investor following the guidelines and support provided by the app. The app also provides the investor with 24/7 guidance, AI support, data analytics, drone camera with live stream, and crop insurance. The investor can monitor the progress and status of their crop or vegetable through the app at any time. At the end of the season, the investor gets a share of the harvest proportional to their investment. The investor can either visit the farm and collect their share personally or sell their share to RIK with no physical appearance if they do not want to visit.

RIK provides several benefits to both the rural farmers and the urban investors. For the farmers,

- RIK provides them with a steady source of income and reduces their dependence on middlemen or moneylenders.
- RIK provides them with access to quality seeds, fertilizers, pesticides, water, labor, and other inputs at subsidized rates.
- RIK provides them with guidance and support from experts and AI to improve their productivity and quality.
- RIK provides them with crop insurance that covers them against natural disasters, pests, diseases, or other unforeseen events.
- RIK provides them with an opportunity to learn new skills and technologies and become part of a network of farmers.

For the investors,

- RIK provides them with an alternative and sustainable investment option that has zero risk factor and up to 200% return potential.
- RIK provides them with transparency and control over their investment through real-time monitoring and feedback.
- RIK provides them with an opportunity to grow their own food and enjoy its freshness and health benefits.
- RIK provides them with an opportunity to connect with nature and experience rural life.
- RIK provides them with an opportunity to contribute to the social and economic development of the rural communities and the country.

RIK has a large and growing target market of service people living in cities who are looking for alternative and sustainable investments. According to the [National Sample Survey Office (NSSO)], there were 23.76 crore service people in India in 2018, out of which 15.26 crore were living in urban areas. Assuming that 10% of these urban service people are interested in investing in agriculture through RIK, the potential market size is 1.53 crore customers. Assuming that each customer invests an average of ₹10,000 per season, the potential market value is ₹1,530 crore per season. Assuming that there are three seasons per year, the potential market value is ₹4,590 crore per year.

RIK has a competitive advantage over other existing platforms or schemes that offer similar services, such as [Khetify], [Farmizen], [PM Fasal Bima Yojana], or [Kisan Vikas Patra]. RIK differs from these competitors in the following ways:

- RIK offers a wider range of crops and vegetables to choose from, including cereals, pulses, oilseeds, fruits, vegetables, spices, and herbs.
- RIK offers a higher return on investment, ranging from 50% to 200%, depending on the crop or vegetable and the market conditions.
- RIK offers a lower investment amount, starting from ₹5,000 per season, which makes it more affordable and accessible for the customers.
- RIK offers a more transparent and interactive platform, which allows the customers to monitor and control their investment through real-time data, live stream, and feedback.
- RIK offers a more flexible and convenient option, which allows the customers to sell their share to RIK with no physical appearance if they do not want to visit the farm.

- **Execution**: RIK has a clear and effective business strategy and operational plan to implement its idea and achieve its goals. RIK has the following sales and marketing plan:

- RIK will launch its app on both Android and iOS platforms and make it available for download on Google Play Store and Apple App Store.
- RIK will promote its app through various online and offline channels, such as social media, blogs, podcasts, videos, webinars, newsletters, flyers, posters, banners, events, referrals, and word-of-mouth.
- RIK will offer incentives and discounts to attract and retain customers, such as free trial period, referral bonus, loyalty rewards, seasonal offers, and coupons.
- RIK will partner with various stakeholders and influencers in the agriculture sector, such as government agencies, NGOs, research institutes, universities, media outlets, celebrities, experts, and farmers' associations.
- RIK will conduct customer surveys and feedback sessions to understand their needs, preferences, expectations, and satisfaction levels.

RIK has the following operational plan:

- RIK will hire a team of qualified and experienced professionals to manage its operations. The team will consist of developers, designers, testers, marketers, salespeople, customer service representatives, accountants,
lawyers, agronomists, agronomists engineers , data analysts , AI specialists , drone operators , insurance agents , and farmers .
- RIK will develop its app using agile methodology and test it for functionality , usability , security , compatibility , performance , and scalability .
- RIK will register its app with the relevant authorities and obtain the necessary licenses , permits , certifications , and approvals .
- RIK will procure quality seeds , fertilizers , pesticides , water , labor , and other inputs from reliable suppliers at discounted rates .
- RIK will lease or rent agricultural land from willing farmers or landowners in different regions of India .
- RIK will install drone cameras , sensors , irrigation systems , weather stations , and other equipment on the farms .
- RIK will provide training and support to the farmers on how to use the app and grow the crops or vegetables for the investors .
- RIK will monitor and control the cultivation process using AI , data analytics , drone cameras , live stream , and feedback .
- RIK will arrange for transportation , storage , preservation , packaging , labeling , grading , sorting , quality testing , and certification of the crops or vegetables .
- RIK will deliver or sell the crops or vegetables to the investors or other buyers .

RIK has the following organizational structure:

| Name | Role | Responsibility |
| Rajesh Kumar | Founder & CEO | Overall vision , strategy , leadership , decision making |
| Priya Sharma | Co-founder & CTO | App development , testing , maintenance , security |
| Amit Singh | Co-founder & CFO | Financial planning , budgeting , accounting , auditing |
| Neha Gupta | Co-founder & CMO | Marketing planning , promotion , branding ,
customer acquisition |
| Rohit Sharma | Co-founder & COO | Operational planning , procurement ,
logistics ,
distribution |
|